The Influence of Brand Image and Patient Experience on Patient Decision to Do Medical Check-Up in Siloam Sentosa Hospital and Consumer Motivation as an Intervening Variable

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Patients' decisions to undergo medical check-ups significantly relate to brand image and patient experience.
Data indicates a strong correlation coefficient greater than 0.5, emphasizing the connection between independent variables.
The ANOVA test reveals significant relationships among brand image, patient experience, and consumer motivation in influencing decisions.
The results support the importance of enhancing brand image and patient experience to boost medical check-up rates.

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Analysis shows consumer motivation influences patient decisions for medical check-ups, highlighting the value of brand image and patient experience.

Fitrianisa et al. (2025) studied this question.

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Analysis shows consumer motivation influences patient decisions for medical check-ups, highlighting the value of brand image and patient experience.