August 20, 2025Deleted JournalOpen Access

Pengaruh Citra Merek terhadap Kepuasan Pasien di Instalasi Rawat Jalan Rumah Sakit Umum Asy Syifa Sambi Boyolali

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Brand image significantly impacts patient satisfaction, as indicated by a t-value of 11.106 and p-value of 0.00.
78% of respondents rated the brand image as 'Very Good', while 64% were 'Very Satisfied' with their care.
This study utilized a quantitative approach with a non-experimental design and a sample of 100 patients.
Enhancing brand image through service quality and healthcare personnel competence is crucial for patient satisfaction.

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Quantitative analysis shows brand image significantly affects patient satisfaction in outpatient services, suggesting improvements are necessary.

Ahyunasaka et al. (2025) studied this question.

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Quantitative analysis shows brand image significantly affects patient satisfaction in outpatient services, suggesting improvements are necessary.