September 12, 2025Jurnal Manajemen IndonesiaOpen Access

The Influence of Brand Equity, Service Quality, and Organizational Commitment on Job Loyalty and Lecturer Performance

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Discussion

Descriptive quantitative study finds service quality and organizational commitment significantly enhance job loyalty in lecturers.

Service quality and organizational commitment significantly influence job loyalty, which affects lecturer performance.
Findings indicate that while brand equity positively affects job loyalty, it is not significant in this context.
Path Analysis and Sobel Test were employed to analyze relationships between brand equity, service quality, job loyalty, and performance.
Holistic strategies may be needed to improve service quality and reinforce organizational commitment within the university.

Haeruddin et al. (2025) studied this question.

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