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September 10, 2025International Journal of Sociologies and Anthropologies Science Reviews

Marketing Communication for Chinese Cosmetics Promotion on the TikTok Application

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Authors

MWMinhan WangPNPrapas NualnetrSPSupanna Phatarametravorakul

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Overview

Mixed-methods research shows marketing strategies improve engagement in Chinese cosmetics, highlighting TikTok's influence on consumer behavior.

Key Points

  • Influencer engagement and live streaming significantly boost consumer purchasing behavior on TikTok.
  • The study found that marketing strategies, such as short video storytelling, enhance brand awareness effectively.
  • Mixed-methods approach involved in-depth interviews with experts and a survey of 400 users engaging with cosmetics content.
  • The TikTok Marketing Communication model provides strategic guidelines for optimizing cosmetic brand presence on TikTok.

Cite This Study

Wang et al. (2025) studied this question.

synapsesocial.com/papers/68c23bd7b210217d64786374https://doi.org/10.60027/ijsasr.2025.7336
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