July 14, 2025Deleted Journal

Analyzing Tiktok’s Role in Shaping Health Behaviour

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Descriptive survey assesses TikTok's influence on purchasing behaviour in Malaysian consumers, highlighting misinformation concerns.

Positive response towards tiktok's influence on purchasing behaviour, with users acknowledging the need to verify health claims before purchases.
The study reports a slight preference for health products endorsed by influencers, emphasizing informed decision-making among users.
Descriptive survey design targeting Malaysian citizens aged 18 and above explores consumer behaviours towards health products on tiktok.
Concerns of misinformation highlight the crucial role of influencer credibility and medical expertise in shaping consumer trust in health-related advertisements.

Douglas et al. (2025) studied this question.

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