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September 12, 2025International Journal of Applied and Scientific Research

From Crisis to Growth: A Case Study on the Adaptation and Diversification Strategy of Kintsugi Terrace in the Post–Covid-19 Pandemic Era

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Authors

EJEfri JeremiParahyangan Catholic UniversityRTRoni Tua

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Implication

Case study highlights adaptation and growth strategies in the food and beverage sector, indicating key management techniques.

Key Points

  • Adaptation strategies included service digitalization and cost efficiency measures during the pandemic.
  • Growth strategies analyzed using the Ansoff Matrix emphasize exploring new business units beyond food and beverage.
  • Qualitative analysis involved in-depth interviews and social media content analysis to gather data.
  • Findings highlight the importance of strategic crisis management for long-term sustainability in the F&B sector.

Cite This Study

Jeremi et al. (2025) studied this question.

synapsesocial.com/papers/68d418e1713b0b5dfea64b8ahttps://doi.org/10.59890/ijasr.v3i8.89
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Also Consider

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