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September 10, 2025COMSERVA Jurnal Penelitian dan Pengabdian MasyarakatOpen Access

Cloud Kitchen Strategy in the Development of Culinary MSMES: the Biscoffery

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Authors

GKGabriella Benedicta Karamoy

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Implication

Qualitative analysis reveals how cloud kitchens support MSMEs in Jakarta, highlighting strategies and challenges.

Key Points

  • Cloud kitchens significantly reduce operational costs for dessert-based MSMEs, enhancing market reach.
  • Findings indicate that product innovation and effective branding are essential for sustainable business growth post-COVID-19.
  • Qualitative analysis through in-depth interviews was used to examine the business strategies of The Biscoffery.
  • The study underscores challenges like dependence on online delivery platforms that can limit customer interaction.

Cite This Study

Gabriella Benedicta Karamoy (2025) studied this question.

synapsesocial.com/papers/68c23c20b210217d64787ad0https://doi.org/10.59141/comserva.v5i4.3310
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