A comprehensive analysis of resilience processes in three MSMEs responding to accelerated digital transformation and operational challenges during the COVID-19 pandemic

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Qualitative analysis identifies resilience stages in MSMEs during the COVID-19 pandemic, highlighting adaptation and innovation.

MSMEs demonstrated four resilience stages: surrender, survival, recovery, and rapid growth during the pandemic.
Findings revealed significant strategies, including using online delivery services and innovations in marketing.
Qualitative and descriptive methods were employed to analyze three local MSMEs in Tanjung Duren Utara.
Adaptation and community support are critical for MSMEs’ resilience in crisis, reinforcing their economic role.

Rizha et al. (2025) studied this question.

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