September 10, 2025Scientific ReportsOpen Access

Improving perceptions of cultivated meat and plant-based proteins in Singapore

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Acceptance scores revealed conventional chicken was preferred over plant-based and cultivated meat.
Post-tasting session, attitudes and perceived behavioural control improved for both plant-based and cultivated meat.
Positive information about benefits greatly increased acceptance of cultivated meat among participants.
Highlighting exposure and knowledge gaps may facilitate broader adoption of alternative protein sources.

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Experiment assesses acceptance of alternative proteins in Singapore, suggesting exposure and information improve attitudes.

Tan et al. (2025) studied this question.

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