Driving Sustainable Consumption: Factors Influencing Consumer Acceptance of Cultured Meat

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Consumer intentions toward cultured meat are strongly influenced by attitudes and perceived behavioral control, enhancing acceptance.
The study found ethical and sustainability-related benefits to be significant drivers for consumers, while health concerns exist.
Through an empirical study involving surveys and interviews in Italy, the Theory of Planned Behaviour was applied to analyze data effectively.
Insights from this research can guide companies and policymakers in promoting informed choices regarding cultured meat.

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Empirical analysis shows attitudes and perceived control drive acceptance of cultured meat, suggesting pathways for sustainable consumption.

Ungaro et al. (2025) studied this question.

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Empirical analysis shows attitudes and perceived control drive acceptance of cultured meat, suggesting pathways for sustainable consumption.