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September 10, 2025

Pemasaran Lintas Budaya Melalui Iklan Produk Makanan Indonesia Di Negara-Negara Arab

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Overview

Discourse analysis reveals advertising strategies for Indonesian food, highlighting cultural adaptation and consumer implications.

Key Points

  • Effective advertising strategies bridge cultural gaps, enhancing acceptance of Indonesian food in Arab markets.
  • Analysis of advertisements showed that linguistic and semiotic elements are pivotal in crafting persuasive messages.
  • Discourse analysis was conducted using television commercial transcripts and visual promotional materials.
  • Cultural adaptation in marketing is crucial for international success, especially when aligning with local values.

Cite This Study

A 2025 study studied this question.

synapsesocial.com/papers/68c241acb210217d6479ffdehttps://doi.org/10.7454/multikultura.v4i3.1189
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