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October 11, 2025Deleted Journal

Cross-Cultural Advertising in Southeast Asia: Market Trends, Digital Engagement, and Cultural Adaptation

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Authors

SSSaipul Saipul

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Implication

This analysis shows the impact of cultural adaptation on digital engagement and market trends in Southeast Asia.

Key Points

  • Cultural adaptation increases engagement and brand loyalty in Southeast Asia's diverse markets.
  • Campaigns using local languages and regional influencers outperform standardized content significantly.
  • Mobile-first strategies that align with cultural values enhance message retention and consumer trust.
  • Practical insights for marketers highlight the importance of culturally attuned advertising strategies.

Cite This Study

Saipul Saipul (2024) studied this question.

synapsesocial.com/papers/68e9b2e4ba7d64b6fc1332b6https://doi.org/10.61978/communica.v2i2.774
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