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September 10, 2025JUPE Jurnal Pendidikan MandalaOpen Access

Branding Religion and Culture: A Multimodal Analysis of Sedaap and Indomie Ramadan Advertisements in 2025

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Authors

SSSutarman SutarmanAAAkbar AdiwinataZAZainudin Abdusamad

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Overview

This analysis explores cultural values and Islamic symbols in Ramadan advertisements, highlighting their branding implications.

Key Points

  • The advertisements function as cultural texts that shape and reflect Muslim identity during Ramadan.
  • Sedaap emphasizes youthful appeal, while Indomie highlights narratives of gratitude and family togetherness.
  • The study uses multimodal discourse analysis to examine the interplay of verbal, visual, and auditory elements in marketing.
  • These findings suggest that Ramadan branding significantly influences religio-cultural ideology in Indonesia.

Cite This Study

Sutarman et al. (2025) studied this question.

synapsesocial.com/papers/68c2409bb210217d6479aeafhttps://doi.org/10.58258/jupe.v10i2.9089
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