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September 10, 2025

Multimodal-Semiotics Analysis: The Meaning of Language and Visual in the Advertisement Indomie Ramadan Edition #AmbilNikmatnya Ramadan, Bareng Indomie

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Authors

IAInayah AnugrahAAAkbar Adiwinata

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Overview

This study demonstrates complex meaning in advertisements using multimodal analysis, implying a connection between visual elements and language.

Key Points

  • The advertisement integrates linguistic and visual components to convey its message.
  • Results indicate that the advertisement utilizes a multimodal semiotic system effectively.
  • Using Systemic Functional Linguistics, the analysis reveals how nonverbal components enhance understanding.
  • The multimodal framework combines theories from Anstey & Bull and Kress and Van Leeuwen.

Cite This Study

Anugrah et al. (2025) studied this question.

synapsesocial.com/papers/68c2409bb210217d6479bb21https://doi.org/10.35529/jllte.v7i1.1-16
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