September 10, 2025Tamaddun nuri.

Gender-Relаted Lаnguаge Construction in English Аnd Uzbek Аdvertising Texts

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Gender-related language construction is prevalent in English and Uzbek advertising texts, impacting consumer perception.
Frequency and collocation of terms like 'for women...' and 'for men...' were examined across multiple platforms.
The study employs a corpus linguistics approach to analyze the syntactic-semantic properties of gender expressions.
Findings highlight how gender stereotypes are embedded in advertising texts, needing further cultural consideration.

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Corpus linguistics analysis reveals distinct gender-related language patterns in advertising texts, suggesting cultural sensitivities.

Mаtlubа Turdievа (2025) studied this question.

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