September 10, 2025LiteraOpen Access

On the issue of modeling the gender identity of the linguistic personality of the addressee of the advertising text

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Gender-relevant differences were found in advertising texts at various linguistic personality levels.
The study highlights the importance of gender identity in shaping advertising strategies and text formulation.
Research utilized descriptive analysis and content analysis to examine advertising texts from Russian-language magazines.
The findings indicate that gender identity impacts the effectiveness of advertising methods utilized for different audiences.

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Analysis identifies gender identity's influence on advertising text features, suggesting implications for discourse.

Shcheglova et al. (2025) studied this question.

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