Linguistic Semantization Of Gender Lexicon in Russian And Uzbek Advertising Discourse

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The study reveals significant linguistic differences in advertising targeted at women in Russian and Uzbek.
Key findings include the use of phonetic devices like alliteration that enhance suggestive influence on consumers.
The analysis incorporates phonetic, lexical, morphological, and syntactic levels to explore advertising effects.
Emotional vocabulary and gender stereotypes play crucial roles in shaping advertising rhetoric in both cultures.

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Examining linguistic tools and phonetic devices in advertisements targeted at women, highlighting cultural differences.

Ahmadov Mirzobek Rakhmatullaevich (2025) studied this question.

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