Contrastive Analysis in Advertising Discourse in Uzbek And English Languages

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Linguistic creativity significantly influences consumer perception and brand recall in advertisements.
The study indicates that both Uzbek and English advertisements employ diverse rhetorical strategies and structures.
Using qualitative and quantitative methods, the research explores phonetic, morphological, and syntactic features of language play.
This investigation highlights the cultural implications of language games on market success and consumer engagement.

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This analysis compares linguistic creativity in advertising discourse, highlighting rhetorical strategies and cultural implications.

Aslitdinovna et al. (2025) studied this question.

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