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September 10, 2025International Journal of Environmental Sustainability and Social Science

Analysis of Product Quality and Service Quality Towards Customer Loyalty Mediated by Customer Satisfaction at Wanaku Chinese Restaurant in Jimbaran Badung Regency

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Authors

ISIwan SetyawanWarmadewa UniversityGSGusti Ayu SugiatiWarmadewa UniversityPYPutu Ngurah Suyatna YasaWarmadewa University

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Implication

Analysis reveals product and service quality enhance customer loyalty through satisfaction in restaurant settings.

Key Points

  • Customer satisfaction positively influences customer loyalty, indicating its critical role in service quality outcomes.
  • Product quality significantly enhances customer satisfaction and loyalty, highlighting its importance in customer retention.
  • Service quality has a strong positive impact on both customer satisfaction and loyalty, emphasizing its effect on long-term relationships.
  • The application of SEM-PLS supports the mediation effect of customer satisfaction on the relationship between product and service quality and loyalty.

Cite This Study

Setyawan et al. (2025) studied this question.

synapsesocial.com/papers/68c24009b210217d647996eahttps://doi.org/10.38142/ijesss.v6i3.1345
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Also Consider

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  1. 1The Interaction of Product Quality and Service in Forming Customer Loyalty through Purchasing Decisions: The Case of Warung 99, Malang2025
  2. 2The Influence of Product Quality and Service Quality on Customer Satisfaction with Purchase Decision as a Mediating Variable (A Study at Bakso Rusuk Samson Restaurant)2025
  3. 3The Role of Satisfaction Mediates the Effect of Product Quality, Price Perception, And Service Quality to Loyalty2021 · 1 citations
  4. 4The Influence of Product Quality and Service on Customer Satisfaction at Pondok Kito & Resto2025
  5. 5The Influence of Service Quality and Product Quality On Customer Loyalty Mediated By Customer Satisfaction In Banking Institutions In Sungai Penuh City2025