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August 21, 2025American Journal of Economic and Management Business (AJEMB)Open Access

The Influence of Product Quality and Service Quality on Customer Satisfaction with Purchase Decision as a Mediating Variable (A Study at Bakso Rusuk Samson Restaurant)

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Authors

RSRafif Dwinda SundawanSSSutirman Sutirman

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Overview

Quantitative analysis reveals product and service quality significantly influence customer satisfaction, implying a mediating effect of purchase decision.

Key Points

  • Product quality and service quality significantly improve customer satisfaction and purchase decisions, enhancing overall customer loyalty.
  • Analysis indicated that a positive influence from product quality and service quality was observed, with both variables showing high significance.
  • Using a quantitative approach with a survey method, data was collected from 190 restaurant customers in the Special Region of Yogyakarta.
  • Improving product excellence and service performance is crucial to strengthen customer loyalty for Bakso Rusuk Samson restaurant.

Cite This Study

Sundawan et al. (2025) studied this question.

synapsesocial.com/papers/68af782c7567bf4f94ff0bdbhttps://doi.org/10.58631/ajemb.v4i8.254
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