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September 10, 2025International Journal of Community Engagement Payungi

An Analysis of Product Arrangement, Services, and Product Prices in Retail Stores at Traditional Markets in Medan City on Purchase Interest

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Authors

RSRifaldi Dwi SyahputraMMMarliyah MarliyahASAhmad Syakir

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Overview

Analysis shows product layout and service quality significantly enhance purchasing interest in traditional markets, suggesting improvement strategies.

Key Points

  • Product layout positively influences purchasing interest in traditional markets, with a significant p-value of 0.009.
  • Service quality has a significant positive effect on purchasing interest, supported by a p-value of 0.006.
  • Product prices significantly affect purchasing interest, indicated by a strong p-value of 0.000.
  • Traditional markets can improve competitiveness by enhancing product layout, service quality, and pricing strategies.

Cite This Study

Syahputra et al. (2025) studied this question.

synapsesocial.com/papers/68c23fc3b210217d64798451https://doi.org/10.58879/ijcep.v5i3.70
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Strategic Location of Traditional Markets in Medan City2025
  2. 2The Influence of Product Diversity, Price and Product Quality on Consumer Purchase Decisions2025
  3. 3Analysis of Location and Service Quality on Visitor Interest with Promotion Strategy as an Intervening Variable at the New Building of Pasar Raya Phase VII, Padang City2025
  4. 4Factors Influencing Consumer Interest in Visiting Coffee Shops in Medan2025
  5. 5PENGARUH HARGA, PENGATURAN TEMPAT, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PASAR RAYA MEDAN MEGA TRADE CENTER2025