Quantitative analysis indicates that product diversity and quality significantly influence purchasing decisions, suggesting retailers focus on these attributes.
Key Points
Product diversity was found to enhance the likelihood of purchase by 23.4%, highlighting its importance in consumer decisions.
Product quality also showed a significant positive effect, emphasizing that consumers value both functional and aesthetic aspects.
Price demonstrated a statistically insignificant impact, indicating that perceived value driven by diversity and quality supersedes price sensitivity.
The findings suggest a strategic shift for retailers, prioritizing product assortments and maintaining quality to boost consumer satisfaction.