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September 25, 2025Eduvest - Journal Of Universal StudiesOpen Access

Analysis of Location and Service Quality on Visitor Interest with Promotion Strategy as an Intervening Variable at the New Building of Pasar Raya Phase VII, Padang City

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Authors

HAHidayatul Putri AzizahAAAzzahra AzzahraSVShania Vadhillaesa

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Overview

Quantitative analysis reveals service quality boosts visitor interest, with promotion strategies mediating location effects.

Key Points

  • Service quality significantly influences visitor interest, enhancing shopping experience and engagement.
  • Location demonstrates no direct effect on visitor interest, indicating potential challenges in attraction.
  • Promotional strategies play a mediating role in the relationship between location and visitor interest but are ineffective for service quality.
  • Findings provide insights for market managers and local governments to formulate effective development policies.

Cite This Study

Azizah et al. (2025) studied this question.

synapsesocial.com/papers/68d5e207bd7882ccb9b86b85https://doi.org/10.59188/eduvest.v5i9.52214
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Also Consider

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  1. 1An Analysis of Product Arrangement, Services, and Product Prices in Retail Stores at Traditional Markets in Medan City on Purchase Interest2025
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  3. 3The Role Of Attitude And Satisfaction In Increasing Revisit Intention Of Visitors To Pakuwon Mall Yogyakarta2025
  4. 4The Effect of Service Quality and Promotion on Consumer Purchase Decisions at Raja Bebek2025
  5. 5The Influence of Service Quality and Sales Promotion on Repurchase Intention through Customer Satisfaction as an Intervening Variable (A Case Study on Guardian Consumers in the Greater Bekasi Area)2025 · 1 citations