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October 9, 2025EKONOMIS Journal of Economics and BusinessOpen Access

Factors Influencing Consumer Interest in Visiting Coffee Shops in Medan

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Authors

ALArif Ridho LubisState University of MedanIEIhsan EffendiState University of MedanNANur Aisyah

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Implication

Analysis reveals service quality and atmosphere drive consumer interest in coffee shops, suggesting improved experiences.

Key Points

  • Consumer interest is most influenced by service quality and atmosphere, highlighting their importance in these establishments.
  • Service quality ranked highest in impact, whereas product quality had a lesser effect on consumer interest in coffee shops.
  • Price and product innovation were found to have insignificant effects, indicating consumers prioritize experience over cost.
  • The study sample comprised 50 respondents who visited notable coffee shops in Medan, providing insights into consumer preferences.

Cite This Study

Lubis et al. (2025) studied this question.

synapsesocial.com/papers/68e70db790569dd607ee6652https://doi.org/10.33087/ekonomis.v9i2.2534
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