Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 10, 2025Asian Journal of Applied Business and Management

Analysis of the Influence of Promotion and Perception on Students' Decisions to Choose Islamic Banks in Malang Raya

View Full Paper
Ask AI
Bookmark
Share

Authors

JHJamilatul HolidyahIHIrmayanti Hasan

Discussion

Loading...

Member takes

Overview

Analysis shows perception significantly impacts students' decisions for Islamic banks, indicating a need for effective marketing strategies.

Key Points

  • Perception significantly influences students' choices for Islamic banks, while promotion does not.
  • Only perception has measurable impact on decision-making in choosing Islamic banks, based on sample of 100 students.
  • Analysis using IBM SPSS Statistics 25 emphasizes the need to understand promotion versus perception in banking choices.
  • Understanding these dynamics can enhance marketing strategies for Islamic banks targeting student populations.

Cite This Study

Holidyah et al. (2025) studied this question.

synapsesocial.com/papers/68c23b08b210217d64782e8dhttps://doi.org/10.55927/ajabm.v4i3.237
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Why is the Decision to Choose Sharia banking Low? Reading Role in Influencing Student Interest2025
  2. 2The Influence of Product Quality, Service Quality and Promotion on Saving Decision Making in Islamic Banks For UIN North Sumatra Students2025
  3. 3Perceptions and Financial Literacy Drive Student Saving Decisions in Islamic Banking2025
  4. 4Analysis of the Influence of Knowledge Levels and Public Perceptions on the Decision to Choose Murabaha Financing at Islamic Banks2025
  5. 5Student Perceptions of the Advantages of Islamic Financial Products : A Study at Public Universities in Java2025