September 10, 2025

The Influence of Digitalisation and Artificial Intelligence on Consumer Buying Behavior in E-Commerce

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Conceptual analysis reveals AI tools enhance engagement in e-commerce, while indicating potential risks.

AI applications boost consumer satisfaction and engagement in e-commerce platforms, leading to improved purchase intentions.
Key metrics include the role of recommendation engines and personalization systems in enhancing user experience.
This conceptual framework, based on the S-O-R model, explores stimuli affecting consumer decision-making across digital platforms.
Findings highlight both beneficial enhancements and potential downsides like privacy concerns and algorithmic bias in AI systems.

Avinash et al. (2025) studied this question.

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