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September 5, 2025Brilliant International Journal Of Management And Tourism

Exploring the Impact of Artificial Intelligence on Consumer Behavior

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Authors

MEMakmun EffendiAFAlfi FuadahMSMar’atush Sholihah

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Overview

Qualitative analysis reveals AI personalization influences trust and emotional responses in consumers.

Key Points

  • AI personalization enhances consumer engagement and purchase intention, depending on trust levels and emotional comfort.
  • Findings identify key constructs influencing consumer behavior, including AI personalization, consumer trust, and emotional response.
  • The study employs a systematic literature review guided by the Stimulus Organism Response framework for in-depth analysis.
  • Ethical design and psychological alignment are crucial for successful AI integration in digital commerce to foster loyalty.

Cite This Study

Effendi et al. (2025) studied this question.

synapsesocial.com/papers/68c23a2cb210217d6477f733https://doi.org/10.55606/bijmt.v5i2.4723
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  5. 5The Impact of Artificial Intelligence and Machine Learning Algorithms on Personalized Digital Marketing Campaigns and Consumer Purchase Intentions2025