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September 10, 2025

The Use of AI for a Better User Experience in E-Commerce Websites

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Authors

ITIonuț TanaseLBLucia Nicoleta BarbuAMAlice Elena Munteanu

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Overview

Observational analysis reveals AI improves user experience and purchase intention in e-commerce, suggesting trust and privacy are critical factors.

Key Points

  • AI features significantly enhance user satisfaction and increase purchase intention, yet privacy concerns persist among users.
  • Study indicates that effective AI-driven recommendation systems and chatbots are viewed positively by most respondents, despite privacy skepticism.
  • Survey conducted with 150 online shoppers highlighted varying acceptance rates of AI technologies across different consumer segments.
  • Balancing AI innovation with ethical data handling is necessary to maintain consumer trust and maximize benefits in e-commerce.

Cite This Study

Tanase et al. (2025) studied this question.

synapsesocial.com/papers/68c23f63b210217d64795ed2https://doi.org/10.2478/picbe-2025-0297
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