Artificial Intelligence and Consumer Behaviour: A Data-Driven Approach to Understanding Buying Patterns

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This analysis shows how AI-driven analytics enhance understanding of consumer behaviour, indicating improved marketing strategies.

AI transforms consumer behaviour analysis, leading to better insights into buying patterns.
The study highlights AI's abilities in predictive modelling and real-time tracking of consumer habits.
Leveraging big data enables businesses to create more targeted marketing campaigns and optimize decisions.
These AI-driven techniques are reshaping marketing strategies and enhancing consumer interactions.

Khandelwal et al. (2025) studied this question.

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