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September 10, 2025Journal of Economic Business & Accounting Research

Marketing strategy with marketing intelligence to increase the market share of Indonesian Sharia Banks

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Authors

RRRetus Aleksiva RanggasukmaPSPalupi Lindiasari SamputraDYDonny Yoesgiantoro

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Overview

Descriptive analysis identifies marketing intelligence use and growth strategies for Islamic banking, suggesting BSI can improve market share.

Key Points

  • Increasing market share hinges on effective marketing strategies using intelligence.
  • BSI serves young, urban clients with higher education and income, a unique target audience.
  • Adopting a Blue Ocean Strategy can help BSI create unique offerings separate from conventional banks.
  • Digital marketing and user-friendly tech are essential to strengthen BSI's brand presence.

Cite This Study

Ranggasukma et al. (2025) studied this question.

synapsesocial.com/papers/68c23ed7b210217d64793ce5https://doi.org/10.61511/jembar.v3i1.2025.1931
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Also Consider

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  1. 1Bancassurance Strategy in Increasing Sales of Sharia Life Insurance Products: A Case Study of Collaboration Between Prudential Syariah and BSI in Medan City2025
  2. 2Sharia-Compliant Digital Marketing: Trends and Challenges in Indonesia's Financial Sector (2024-2025)2025 · 3 citations
  3. 3SHARIA INTERNAL RESOURCES: CAPABILITIES TO DRIVE THE SUSTAINABILITY OF ISLAMIC BANKING2025
  4. 4UNDERSTANDING THE DRIVERS OF CUSTOMER INTEREST IN ISLAMIC BANKS IN BALI: CHALLENGES AND STRATEGIC SOLUTIONS2024
  5. 5The Digital Media Marketing of Islamic Banking2025