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September 10, 2025

Understanding the Drivers of Customer Interest in Islamic Banks in Bali: Challenges and Strategic Solutions

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Authors

RRRiani RachmanLNLucky Nugroho

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Overview

Quantitative survey identifies barriers to customer interest in Islamic banking in Bali, highlighting marketing strategies for financial inclusion.

Key Points

  • Limited awareness and access are key barriers to customer interest in Islamic banking in Bali, affecting financial inclusion.
  • The survey of 40 Muslim respondents revealed a gap in understanding between basic and comprehensive Islamic banking principles.
  • The study employed a quantitative survey method with structured questionnaires to gather data on customer perceptions and preferences.
  • Overall, practical insights emphasize the need for targeted marketing strategies and educational campaigns to improve customer interest.

Cite This Study

Rachman et al. (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aa4b9https://doi.org/10.33830/iscebe.v1i1.3604
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