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September 11, 2025Electronic Journal of Education Social Economics and TechnologyOpen Access

Bancassurance Strategy in Increasing Sales of Sharia Life Insurance Products: A Case Study of Collaboration Between Prudential Syariah and BSI in Medan City

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Authors

DNDara Lutfiah NurASAndri SoemitraYNYenni Samri Juliati Nasution

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Overview

Descriptive qualitative analysis reveals bancassurance's effectiveness in enhancing sharia life insurance sales, suggesting greater customer engagement and education.

Key Points

  • The bancassurance strategy effectively increased sales of sharia life insurance products through collaboration.
  • Customer understanding of sharia life insurance benefits improved significantly, contributing to rising policy uptake.
  • Challenges included dependencies on bank staff for referrals and low community literacy regarding sharia insurance concepts.
  • Enhancing internal synergy and providing regular training for marketers is crucial for sustained success.

Cite This Study

Nur et al. (2025) studied this question.

synapsesocial.com/papers/68d418cd713b0b5dfea64196https://doi.org/10.33122/ejeset.v6i2.1095
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