September 10, 2025European Economic Letters (EEL)

Artificial Intelligence in Marketing: Transforming Consumer Engagement & Personalization

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AI-driven marketing demonstrates significant improvements in consumer engagement and service personalization.
The Indian digital advertising industry is projected to reach ₹35,809 crore (approx. USD 4.3 billion) by 2025.
Businesses utilize AI technologies like machine learning and natural language processing to enhance strategic marketing decisions.
Challenges such as data privacy regulations under India's Digital Personal Data Protection Act (2023) must be addressed to maximize AI benefits.

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Implication

Observational analysis highlights improved consumer engagement and personalization through AI in Indian marketing, suggesting transformative trends for various industries.

Cite This Study

Patil et al. (2025) studied this question.

synapsesocial.com/papers/68c23ed7b210217d64793c87 https://doi.org/10.52783/eel.v15i3.3496

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Implication

Observational analysis highlights improved consumer engagement and personalization through AI in Indian marketing, suggesting transformative trends for various industries.

Artificial Intelligence in Marketing: Transforming Consumer Engagement & Personalization

Key Points

Discussion

Implication

Cite This Study

Artificial Intelligence in Marketing: Transforming Consumer Engagement & Personalization

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider