Artificial Intelligence in Digital Marketing: Transforming Strategies and Shaping the Future

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This paper reveals AI's impact on campaign optimization and customer engagement in digital marketing, indicating future challenges.

AI significantly enhances campaign optimization in digital marketing, leading to better efficiency.
The analysis highlights the advantages of adopting AI tools, including improved data analysis and customer engagement.
Exploration of ethical considerations surrounding AI in digital marketing is crucial to understanding its multifaceted impact.
This comprehensive overview serves marketers and researchers, aiming to address future trends in digital marketing strategies.

Seenivasan et al. (2025) studied this question.

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