AI-Powered Marketing: Transforming Consumer Engagement in the Digital Era

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This study demonstrates how artificial intelligence improves consumer engagement in digital marketing, indicating important ethical considerations.

Artificial intelligence enhances consumer experiences by offering personalized interactions and streamlined marketing efforts.
The study showcases various AI technologies, including machine learning and predictive analytics, transforming digital marketing strategies.
Exploring ethical issues like data protection, algorithmic bias, and transparency highlights the need for responsible AI use in marketing.
Marketers are urged to balance technology with ethics to foster trust and meaningful connections with consumers.

Nouri Hicham (2024) studied this question.

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This study demonstrates how artificial intelligence improves consumer engagement in digital marketing, indicating important ethical considerations.