How Does the Integration of Artificial Intelligence in Marketing Strategies Influence Consumer Choices and Behaviors?

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Analysis shows AI influences consumer behavior and engagement, suggesting the need for ethical accountability.

AI enhances personalization in marketing, leading to improved consumer engagement and loyalty.
Machine learning and predictive analytics drive trends in marketing strategies, increasing sales and conversion rates.
Key ethical issues include data privacy and algorithmic bias, necessitating transparency in AI use.
High implementation costs and reliance on data quality are significant challenges marketers face with AI integration.

K. C. Das (2025) studied this question.

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