September 10, 2025Ilmu Ekonomi Manajemen dan Akuntansi

The Influence of Product Quality, Price, and Promotion on Purchasing Decisions on the Shopee Marketplace

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Authors

MMMansur MansurUniversity of Mataram AFAsya Syaqila Fairuzah

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Implication

Quantitative study reveals product quality and price influence purchasing decisions in Shopee marketplace, suggesting marketing strategies may need adaptation.

Key Points

Purchasing decisions are significantly influenced by product quality, price, and promotion variables.
The study found product quality impacts decisions with a t value of 2.100, while price had a t value of 3.129.
Using quantitative methods and questionnaires, significant influences were tested with statistical software SPSS.
The findings support that a combination of product quality, price, and promotion plays a crucial role in purchasing decisions.

Cite This Study

Mansur et al. (2025) studied this question.

synapsesocial.com/papers/68c23e4fb210217d64791a58 https://doi.org/10.37012/ileka.v6i1.2812

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Implication

Quantitative study reveals product quality and price influence purchasing decisions in Shopee marketplace, suggesting marketing strategies may need adaptation.

The Influence of Product Quality, Price, and Promotion on Purchasing Decisions on the Shopee Marketplace

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Product Quality, Price, and Promotion on Purchasing Decisions on the Shopee Marketplace

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider