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September 10, 2025Formosa Journal of Sustainable ResearchOpen Access

Analysis of the Impact of Product Quality, Service Quality, and Consumer Trust on Purchasing Decisions in the Shopee Marketplace

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Authors

DEDiah ErnawatiSSSaripudin Saripudin

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Overview

Descriptive quantitative analysis revealing consumer trust significantly influences purchasing decisions on Shopee.

Key Points

  • Consumer trust has a positive and significant impact on purchasing decisions in the Shopee marketplace.
  • Product and service quality showed no significant influence on consumer purchasing decisions in the study.
  • Data collected from 96 active Shopee users was analyzed using multiple linear regression techniques.
  • Findings suggest businesses should focus on building consumer trust to enhance purchasing experiences.

Cite This Study

Ernawati et al. (2025) studied this question.

synapsesocial.com/papers/68c24236b210217d647a2b7dhttps://doi.org/10.55927/fjsr.v4i7.425
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