The Influence of Price and Product Quality on Sunan Doe Students' Purchasing Decisions on Shopee

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Descriptive quantitative analysis shows that price and product quality significantly affect purchasing decisions of students on Shopee.

Price positively influences purchasing decisions by 12.1%, highlighting its importance for students.
Product quality has a significant impact on purchasing decisions at 53.3%, suggesting high standards are essential.
Together, price and product quality contribute 57.6% to purchasing decisions, pointing to the need for balanced marketing.
Improving quality and competitive pricing can enhance e-commerce success among students, as indicated by the data.

Wahyudi et al. (2025) studied this question.

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