August 17, 2025

The Effect of Promotion, Price, and Product Quality on Purchase Decisions Marketplace Shopee Users

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Quantitative research reveals significant effects of promotion, price, and product quality on purchase decisions in Shopee users.

Purchase decisions on Shopee are significantly influenced by promotion, indicating its strong impact.
With a correlation coefficient of 0.735, promotion shows a notable effect on purchase decisions among users.
This quantitative research employed questionnaires and analyzed data using Spearman's rank test and Kendall-W test.
Findings suggest that improving promotion, price, and product quality may enhance purchase decisions in e-commerce.

Wibawa et al. (2025) studied this question.

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