The impact of AI-Driven precision marketing strategies on consumer purchase intention

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AI precision marketing significantly enhances consumers' purchase intentions, demonstrating a clear positive outcome.
Data analysis revealed a notable effect size of 0.629 (p<0.001), underscoring the effectiveness of these strategies.
Utilizing the stimulus-organism-response model, this research employed structural equation modeling for detailed insights.
Findings indicate that privacy concerns do not moderate the relationship, which may influence future marketing strategies.

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Empirical analysis shows AI precision marketing enhances purchase intention among consumers, implying significant strategic value.

Zichang Hao (2025) studied this question.

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