January 1, 2023Journal of Media & Communication

From Automation to Collaboration: Exploring the Synergy between Digital Marketers and Artificial Intelligence in Pakistan

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Key findings indicate that effective collaboration between digital marketers and AI tools can enhance marketing outcomes and customer experiences.
The survey gathered data from 300 participants, focusing on the relationship between digital marketers and artificial intelligence in marketing.
Employing the Technological Affordance Theory, the study explores the transition from automation to collaboration in marketing practices.
Understanding the synergy between marketers and AI tools highlights opportunities and challenges that could shape future marketing strategies.

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Implication

Survey reveals insights on collaboration and challenges among digital marketers and AI tools in Pakistan, indicating potential benefits for marketing outcomes.

Cite This Study

Taha Ahmad (2023) studied this question.

synapsesocial.com/papers/68af80717567bf4f94ff70a1 https://doi.org/10.46745/ilma.jmc.2023.04.01.05

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Implication

Survey reveals insights on collaboration and challenges among digital marketers and AI tools in Pakistan, indicating potential benefits for marketing outcomes.

From Automation to Collaboration: Exploring the Synergy between Digital Marketers and Artificial Intelligence in Pakistan

Key Points

Discussion

Implication

Cite This Study

From Automation to Collaboration: Exploring the Synergy between Digital Marketers and Artificial Intelligence in Pakistan

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider