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August 19, 2025Open Access

The Impact of Artificial Intelligence and Machine Learning Algorithms on Personalized Digital Marketing Campaigns and Consumer Purchase Intentions

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Authors

SASamia A. AhmedDSDr Sanya ShahidShaheed Zulfiqar Ali Bhutto Institute of Science and TechnologyMAMuhammad Ashfaque

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Implication

Analysis reveals that AI-driven personalization enhances purchase intentions in consumers, suggesting trust is vital for success.

Key Points

  • Personalization significantly influences consumer purchase intentions, enhancing engagement and satisfaction.
  • Strongest impacts were observed with personalized advertisements and recommendations, driving purchasing decisions.
  • Quantitative analysis utilized regression and SEM to validate the proposed relationships among the variables.
  • Privacy concerns highlight the need for ethical data use while implementing effective personalization strategies.

Cite This Study

Ahmed et al. (2025) studied this question.

synapsesocial.com/papers/68af735d7567bf4f94fed052https://doi.org/10.63056/acad.004.03.0629
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