A Halal Characteristic of Behavioral Intention and Its Implication to the Purchase

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Behavioral intention strongly drives purchase intention of halal food in Medan City, Indonesia.
Halal awareness and logos have no significant effect on consumer intentions towards halal products.
The study involved consumers in Medan City, using a purposive sampling technique over a year-long period.
Limitations include potential bias in data collection and a narrow focus on one city.

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Analysis shows halal awareness and logos impact purchase intentions in consumers, indicating new strategies for businesses.

Nasution et al. (2025) studied this question.

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