July 29, 2025Deleted Journal

The Influence of Islamic Branding, Maslahah Perception, and Religiosity on Halal Product Purchase Decisions through Purchase Intention

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Halal product purchase decisions are significantly influenced by islamic branding, religiosity, and the perception of maslahah.
Religiosity and perceptions of maslahah effectively enhance purchase intention, leading to higher purchasing decisions for halal products.
This observational analysis focuses on young muslim consumers from the State Islamic Religious College in East Java.
Findings support the importance of islamic law in shaping consumer behavior among young muslims, highlighting the need for targeted marketing strategies.

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Implication

Observational analysis revealed significant effects of islamic branding and religiosity on purchase intention in young muslim consumers, suggesting strategic marketing opportunities for halal products.

Cite This Study

Fakaruzzaman Hidayatullah (2025) studied this question.

synapsesocial.com/papers/68af268acf1dd9ea359e1d53 https://doi.org/10.59525/jess.v4i2.862

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The Influence of Islamic Branding, Maslahah Perception, and Religiosity on Halal Product Purchase Decisions through Purchase Intention

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Implication

Cite This Study

The Influence of Islamic Branding, Maslahah Perception, and Religiosity on Halal Product Purchase Decisions through Purchase Intention

Key Points

Discussion

Implication

Cite This Study

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