Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products

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Purchase intention significantly influences consumer purchase behavior of halal products, emphasizing its importance.
Halal logo and religiosity emerged as key factors for enhancing purchase intention towards halal food products.
Data from 200 respondents in West Sumatra utilized PLS-SEM for analyzing relationships between variables.
Study underscores the need for food producers to prioritize halal certification and maintain quality to boost sales.

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Quantitative analysis reveals halal logo and religiosity impact purchase intention in food products, suggesting industry focus on quality.

Rahmi et al. (2025) studied this question.

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Quantitative analysis reveals halal logo and religiosity impact purchase intention in food products, suggesting industry focus on quality.