September 10, 2025Golden Ratio of Marketing and Applied Psychology of Business

Mediating Role of Brand Perceived Quality in The Effect of Halal Label and Certification on Purchase Intention

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Halal labels and certification significantly influence halal food purchase intentions, directly and indirectly through brand quality.
Key findings indicate that perceived quality of halal brands noticeably affects consumers' willingness to purchase halal products.
Analysis employed structural equation modeling (SEM) to assess causal relationships among variables related to halal purchasing.
Results highlight the essential role of consumer trust in halal brand quality, impacting their purchase behaviors toward certified products.

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Implication

This analysis finds significant effects of halal certification on purchase intention in consumers, indicating the importance of perceived quality in halal products.

Cite This Study

Isnawati et al. (2025) studied this question.

synapsesocial.com/papers/68c23bd7b210217d64786dac https://doi.org/10.52970/grmapb.v6i1.1503

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Implication

This analysis finds significant effects of halal certification on purchase intention in consumers, indicating the importance of perceived quality in halal products.

Mediating Role of Brand Perceived Quality in The Effect of Halal Label and Certification on Purchase Intention

Key Points

Discussion

Implication

Cite This Study

Mediating Role of Brand Perceived Quality in The Effect of Halal Label and Certification on Purchase Intention

Key Points

Discussion

Implication

Cite This Study

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Also Consider