September 5, 2025

Customer Satisfaction on E-Banking in Hyderabad and Naushahro Froze

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This research examines how security and service quality affect customer satisfaction in e-banking, indicating critical factors for improvement.

Secure transactions significantly influenced customers' perceptions of e-banking services, affecting satisfaction levels.
Multiple regression analysis revealed that while security was impactful, other factors like regulatory frameworks had insufficient influence.
The study utilized factor analysis to identify key variables contributing to customer satisfaction in e-banking.
Understanding the role of consumer perceptions can help enhance e-banking services in the Pakistani context.

Shahani et al. (2025) studied this question.

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This research examines how security and service quality affect customer satisfaction in e-banking, indicating critical factors for improvement.