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June 30, 2025The Journal of Accounting and Management

Pengaruh Experiential Marketing Dan Kualitas Layanan Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Dapur Ayek Bengkulu)

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Authors

MFM. Thoriq FadhlurrahmanIAIda AnggrianiYAYudi Irawan Abi

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Overview

Quantitative research shows experiential marketing and service quality boost customer satisfaction in culinary businesses, indicating significant implications for local enterprises.

Key Points

  • Experiential marketing significantly influences customer satisfaction in culinary businesses, impacting customer experiences.
  • With a significance value of 0.000, service quality is shown to greatly affect customer satisfaction as well.
  • The study utilizes quantitative research with a sample of 65 customers from Dapur Ayek Kota Bengkulu.
  • Findings highlight that 51.9% of customer satisfaction variability is explained by experiential marketing and service quality.

Cite This Study

Fadhlurrahman et al. (2025) studied this question.

synapsesocial.com/papers/68af3e34cf1dd9ea359eac4ahttps://doi.org/10.70963/jam.v2i1.800
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Also Consider

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