June 30, 2008KINFORMS

The Relationship among e-Retailing Attributes, e- Satisfaction and e-Loyalty

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Data analysis reveals e-satisfaction improves e-loyalty in online retail, suggesting key attributes like convenience matter.

E-satisfaction strongly influences e-loyalty, emphasizing its critical role in online retail interactions.
Shopping convenience and informativeness enhance e-satisfaction, while product selection, price, and customization also affect outcomes.
Analysis of data from 238 online customers demonstrates these relationships within an e-retailing framework.
Understanding these dynamics may help businesses enhance customer experiences and boost loyalty effectively.

Kihan et al. (2008) studied this question.

View Full Paper

Ask AI

Bookmark